Make Extra Money Driving a Wrapped Car

Make Extra Money Driving a Wrapped CarMake Extra Money Driving a Wrapped CarIs there anywhere you can look these days without seeing an advertisement? Not. Whether youre looking at ads playing at the checkout line, the fuel pump, in the restroom, or on your phone, ads are everywhere. And now, theyre covering cars. Its called a wrap, and its gaining popularity with advertisers as they try to reach their target market. From Buses and Trains to Cars In 1993, SuperGraphics wrapped a bus in computer-generated vinyl. The Crystal Pepsi ad became the first rolling advertising in this form. Then there was Amtrak. A coach car on San Diego train 773 was wrapped for Holiday Inn Hotels, and it worked effectively. But this form of advertising is expensive. Smaller companies couldnt take parte in this ad medium so easily. Plus, those that can afford it are having to wait. The bus and train supply are limited when you get right down to it. So how do you satisfy supply and demand, reach a target market and offer a cost-effective alternative to buses and trains? The answer is to wrap cars.? Theres Big Money in Driving a Wrapped Car At first, it was Volkswagen Beetles that became colorfully wrapped. Now its old cars, new cars, SUVs, and minivans. But why should you drive an advertisement on wheels? What about several hundred dollars a month? Or a new car? Free Car Media offers drivers use of a specific car wrapped in an advertisers materials. However, these drivers even have to agree to be present at certain promotional events as part of the deal. Ultimately, its their advertising client (the sponsor) that decides which kind of vehicle - new or used - that ends up with the products wrap. If the sponsor decides to give up their vehicle wrap at the end of their contract, the ad space is then sold to another company.? Autowraps pays drivers anywhere between $100 and $3,200 a month. Drivers are selected based on their location, age, sex and car type. They dont offer free vehi cles, but over 55,000 people have volunteered to have their personal cars wrapped. Autowraps provides a unique advantage for their clients. Sponsors can purchase wraps for any amount of time. So when the clients ad campaign changes, so can the car. Drivers generate additional revenue through special promotions, events and distributing product samples and other materials. For example, a driver may be asked to drive their personal, wrapped vehicle to a trade show or store opening. Since these cars might be on display at special events, depending on the client, they might have special features on them as well. Yahoo began an ad campaign with wrapped taxis in New York City. These cabs featured wireless Web access inside. Head and Shoulders and Sony both have video monitors inside their wrapped cars to enhance the interactive display. How to Get Your Car Wrapped Before you log on to these sites and fill out their questionnaires, consider this youre not just riding around in your car anymore. Basically, you become a representative of the client. For instance, Free Car educates its drivers on the clients products/services. The company even offers a sample of the product - from soda to computers - when possible. Execs want you to know everything about the product. When people see you out and about in your wrapped car, they may have questions. This way, youll know the answers. They also want to know your driving habits. If you have a ten-minute commute and have the car parked in a garage 95% of the time, its a waste of their money. Are You a Prime Candidate? You can expect to be grilled about your driving habits. The questionnaires may ask what your typical day is like. How long do you spend commuting to work or school? How often do you eat at restaurants? All of this information is gathered to match up your daily activities with the clients needs. Say you work out in a gym five days a week and youve got season tickets to the Jaguars home games. Youd be the i deal candidate for a Nike wrap. Finally, Can You Handle All The Attention? If youre extremely shy, then driving an advertisement on wheels probably isnt for you. Not only do you get a lot of looks, but youll also even get waves, and you might even make a friend or two.